A downhill bike with a built-in chairlift

If you feel the pull of gravity-riding but want extra push to get to the top, the Bullit is for you. Specifically designed to be at home on the biggest-hitting terrain but with the added boost of an electric motor to drop you at the the drop-in of the wildest trails, the Bullit is the nearest thing to owning a downhill bike and a chairlift.

A Fair Advantage

We tapped into everything we’ve learned from years of making the highest quality carbon full-suspension bikes and added the super-efficient Superlight™ suspension to make a World Cup-winning XC race bike. The Blur isn’t guaranteed to make you a race winner but being the lightest, full-suspension carbon XC bike we’ve ever made, it might be the difference between claiming first place...or just crossing the line.

Compact and aerodynamic with an attractive and aggressive design, it has a sleek look and modern character, yet still retains its essential need for safety and full control.
Gavia guarantees top-level performance for the most demanding professionals and enthusiasts: maximum ventilation thanks to its 15 openings, low-profile internal padding, unparalleled comfort and lightness.
Finally a key addition to this helmet, are the integrated external grooves purposefully engineered to hold your sunglasses firmly on the helmet when not in use.

BB1 ITA

You've decided that your bike's performance features could be enhanced with components selected á la carte — and that you should be able to accomplish this despite the spawn of deviant bottom bracket "standards" that have created component compatibility issues at your local bike shop. Conventional threaded bottom brackets like your Italian-threaded BB shell shouldn't foil plans to upgrade your ride. ROTOR conceived its Universal Bottom Bracket (UBB) concept to eliminate the complicated bottom bracket/crank compatibility challenge that has increasingly frustrated the mechanics at your LBS. The BB1 ITA is the "yes" component to "Is this compatible with my Italian-threaded BB shell with a 24mm axle?"

BB1 RD BSA

You think that your bike's performance features could be enhanced with components selected á la carte at your local bike shop — and that you should be able to accomplish this despite the spawn of deviant bottom bracket "standards" that have created component compatibility issues. Conventional threaded bottom brackets like your English-threaded BB shell shouldn't foil plans to upgrade your ride. ROTOR conceived its Universal Bottom Bracket (UBB) concept to eliminate the complicated bottom bracket/crank compatibility challenge that has increasingly frustrated the mechanics at your LBS. The BB1 BSA is the "yes" component to "Is this compatible with my English-threaded BB shell with a 24mm axle?"